8 Durable SEO Elements
To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are the cardinal elements of SEO that will stay true regardless...
View ArticleGoogle Improves Author Info in SERPs for Signed-in Users, Simplifies Markup
Google is encouraging content creators to verify their authorship via email rather than using the rel=“author” tag, to connect content pages to their Google+ profile and show comments and Circles in...
View ArticleThe Digital Path to Social Media Success
Business intelligence -> content creation and curation -> activation and acquisition -> engagement. Presenting a model that will hopefully help your own approach as social media continues to...
View ArticleVerizon Slaps Google, Bans Wallet From Samsung Galaxy Nexus
Days before the rumored launch of the Samsung Galaxy Nexus, Verizon has asked Google to leave Wallet functionality off the phone. Critics of the move are skeptical of Verizon’s security explanation,...
View ArticleSearch Quality & Twitter's Outrage: Industry Reaction to Google Changes
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are having a field day. Search engines and marketers weigh in on search results...
View ArticleSOPA, PIPA On Hold, But a New Threat on Horizon
SOPA and PIPA protests appear to have caused enough backlash to make Congress and Senate think twice about passing controversial legislation... at least during an election year. So why is a data...
View Article2 Non-Obvious PPC Split Tests
Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two...
View ArticleThe Power of Positive PPC Ads and Attitude
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It’s the subtleties of mental images and emotional associations that...
View ArticleWinning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key elements of content marketing that can help marketers run far, run...
View ArticleWhat J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects
We may not be able to write like “Harry Potter” author J.K. Rowling, but we all can access deep wells of creativity, intuition, and empathy. When we draw upon these wells in the service of our...
View ArticleSupercharge Your Conversion Rate Optimization: How to Structure CRO & Win
User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful strategy. Learn how to use psychology and data analysis to...
View ArticleWriting for Search Engines
There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's a look at three popular and effective uses of content, as well as why and...
View ArticleMobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]
Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more...
View ArticleSegment AdWords Remarketing By Traffic Source
AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by segmenting your ads based on...
View ArticleIs Google Afraid of the Big Bad Wolfram?
Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines led by a Wolfram|Alpha-powered Siri. Relevance is now the key to link building and...
View ArticleManage to PPC Success Metrics, But Don’t Lose Your Humanity
Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose sight that every impression is a person on a journey....
View ArticleThe Long-Term Greed-ification of the Web
As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics...
View Article3 Tips for Marketers Ready to Invest More in Mobile
The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the...
View Article6 Reasons You Should Use Market Surveys in Link Building Campaigns
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here are six benefits that should...
View ArticleAutomotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing
The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and...
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